imsmartin, LLC

Your international business and marketing partner

Information Technology • Cybersecurity • Risk Management • Content Creation • Brand & Product Marketing

AI • APPS • MOBILE • CLOUD • NETWORKS • ENDPOINTS • IOT • ICS • USERS • DATA • OPERATIONS

We're glad you found us!

Founded by Sean Martin, CISSP, imsmartin is an experienced team of international business executives and marketing professionals dedicated to working with organizations from around the world. We help companies build their business in their own country and in new growth markets. Let us help bring consistency and visibility to your brand through targeted and innovative messaging, collateral, business planning, product development, marketing, advertising, communications, and sales.

If you have a question, please connect with Sean on LinkedIn.

WE OFFER A BROAD COLLECTION OF CONSULTING SERVICES

imsmartin is a world-renowned business partner, providing the expertise, knowledge, creativity, and resources necessary to successfully build, launch, market, and sell your security products and security services.

Content Development: Make it interesting, consistent, relevant, and timely

Consistent messaging and positioning throughout your entire set of content and communications is critical. These components become the common thread through which all of your web content, sales and marketing collateral, and all other forms of communications are developed. Let imsmartin help with the creation of your content and communications:

• White Papers: Technology-focused thought leadership assets, custom content & layouts

• Case Studies: Client-based assets, interviews performed, and quotes garnered

• Solution Briefs: Solution/Partner-focused assets, custom content & layouts

• Competitive Briefs: Competitive-focused assets, analysis, tests, content, and matrices

• Newsletters: Complete newsletter programs, articles, ghostwriting, and email campaigns

• Website Content: Complete site content, product/solution content, and collateral/assets

• SEO Content: Search engine optimized content, keyword selection, managed analytics

• Email Marketing: Integrated email campaigns, text/html, email services provided

• Blog Marketing: Custom blog content, blog distribution, social networking enabled

• Press Releases: Press release creation, industry-specific wire posts, SEO-enabled posts

• Data Sheets: Product & business-focused assets, custom content & layouts

• Brochures: Company-oriented assets, mission, branding, messaging, and positioning

• News & Opinion Articles: Custom articles, ghostwriting, and pitches to publications

• Audio & Video: High-quality audio and video creation, social media distribution

Marketing Services: Looking for leads in all the wrong places?

When building out your marketing program, it is important to know who the target market is, how to connect with them, what interests them, who you're up against, and what it will take to get them to act on your 'offer'. imsmartin can help you identify and understand each of these components with the end result being a 'one-two' punch model that your prospects simply can't ignore.

• Integrated Programs: Complete marketing plans covering print, online, and audio/video

• Branding: Create your vision, mission, values, image, logo, and style guide

• Messaging: Messaging analysis, messaging creation, and content creation/updates

• Positioning: SWOT analysis, industry analysis, market analysis, and target market plan

• Promotions/Ads: Ads & promotion creation, graphical design, print/online/email

• Product Reviews: Media/Industry monitoring/selection, engagement, and management

• Website Development: Complete SEO-enabled development & campaign/landing pages

• Search Engine Marketing: SEO analysis, planning, implementation, monitoring/analytics

• Paid Search Marketing: Keyword-driven campaigns [Google, Yahoo, Bing, and more]

• Blog Marketing: SEO-enabled blog comments, reviews, and analytics

• Webinars: Online seminar management, presentation creation, event hosting

• Press Releases: SEO-enabled press release creation and multiple wire posts

• Press Relations: Industry & market monitoring, press/media interviews, press queries

• eCommerce: eCommerce advertising as a service [Community Shopper: group buying shopping cart]

• Analyst Relations: Analyst selection & management, quotes and report inclusion

Business Development: Are your sales teams and partners delivering what you need?

Defining the target market, identifying interested leads, qualifying the prospects, and converting them to a satisfied client is what it all boils down to. You must manage the end-to-end sales management process with purpose in order to ensure the steps are properly defined, the flow is efficient, and the outcome controlled. Let imsmartin help with your business development efforts, including the development of the sales process, sales tool implementations, and lead management activities.

• Corporate Development: Identification and negotiation of strategic business relationships

• Technology/OEM Relationships: Product and technology due-diligence and integrations

• Sales Management: Complete sales lifecycle management; lead generation to deal close

• Sales Processes: Sales lifecycle efficiency and prospect engagement analysis & planning

• Lead Generation: Customized & integrated advertising, promotions, and events

• Inside Sales: Cold-calling and lead follow-up services; campaign & event-driven

• Lead Management: Lead follow-up and meeting scheduling services

• Channel Programs: Channel planning, development, management, and marketing

• Sales Tool Configuration: SalesForce setup, configuration, and automation

Creative Services: Create and promote your brand, bringing it credibility and value

Looking to build your brand, refine your brand, or simply add eye-catching components to your existing brand? A strong brand can make or break your image in the market - it's best to build it out correctly and build it into all appropriate aspects of your marketing. imsmartin can help you define the attributes of your brand, create the look, feel, and messaging surrounding your brand, and even create the logos and other graphical elements that will represent your brand.

• Branding: Create your vision, mission, values, image, logo creation, and credibility plan

• Logo Creation: Brand-based, customized options for your logo & icons, customized assets

• Website Development: Template or customized solutions, custom graphics & content

• Collateral Development: Custom assets & presentations [sales/marketing/press/media]

• Promotional Items: Get your logo & brand on pretty much any item you can think of

• Print Campaigns: Print collateral for sales/event handouts, custom magazine runs

• Online Campaigns: Online banners, articles, and promotions [landing pages/analytics]

• Email Campaigns: HTML & text-based content, email delivery services provided

• Press Relations: Industry & market presentations, interview planning & content

• Media Engagements: Media presentations, webinar plans, design, & content

• Press/Event Kits:Releases, demo products, collateral [print/online/physical mediums]

• Analyst Relations: Analyst presentations & content, briefing/inquiry management

• Event Management: Event identification, selection, staffing, and management