Frequently asked questions.

I’m a CISSP-certified technologist, journalist, and co-founder of ITSPmagazine, with more than 30 years of experience in cybersecurity, technology, and media. My career spans product development, go-to-market execution, content creation, and brand storytelling—all designed to help companies connect technical solutions with business outcomes.

I provide advisory and execution support for go-to-market strategy, content marketing, podcasting and hosting, and journalism and ghostwriting. You can explore these services in detail on my Services page.

I bring a mix of technical credibility, creative storytelling, and commercial strategy. I’ve worked on both sides—helping to build security products and bring them to market—which gives me a deep understanding of how to align technical value with buyer needs.

I’ve led the definition, development, delivery, and go-to-market for hundreds of products

Co-founder and publisher of ITSPmagazine

Host of multiple podcasts, including Redefining CyberSecurity and Music Evolves

Regular contributor and ghostwriter for executives and brands in the cybersecurity space

Trusted advisor to dozens of technology and cybersecurity companies (enterprise to startup) on go-to-market, brand positioning/messaging, and sales enablement

While my work is rooted in cybersecurity and enterprise technology, I’ve supported companies across cloud services, SaaS, professional services, risk and compliance, identity, and data security. See examples of client work on my Services page.

I work with marketing, sales, and product teams to translate product features into business outcomes, identify and target key buyer personas, create persona-specific collateral, build campaigns that engage stakeholders, and enable sales teams with tools to close deals. Learn more on my Services page.

Yes. I frequently work with sales engineers, solution architects, and customer success teams to extract proof points, customer stories, and technical differentiators that make the value story real and relatable.

I produce white papers, case studies, solution briefs, campaign messaging, press releases, blogs, newsletters, and SEO content. Everything is tailored to specific audiences, industries, and buying stages. See more under Content Marketing.

As a journalist, I’m trained to ask better questions, find the human angle, and cut through jargon. This allows me to create credible, audience-centric narratives that resonate with both technical and business readers. More about this under Journalism & Ghostwriting.

Podcasting is one of the most powerful tools for storytelling and engagement. I host, moderate, and produce shows that help brands highlight thought leadership, showcase customer success, and connect with audiences in authentic ways. See Podcasting & Hosting.

Yes. I regularly host webinars, moderate panels, and emcee industry events—both online and on-site at conferences like RSAC and Black Hat… this also includes vendors’ customer events and sales kick-offs. This helps brands and communities connect in meaningful, trusted conversations.

I’ve worked with a broad range of companies in cybersecurity and technology.

Cybersecurity Vendors & Risk Management: Palo Alto Networks, Fortinet, Symantec, SentinelOne, Recorded Future, Tripwire, Trustwave, OPSWAT, ThreatLocker, WhiteHat Security, Onapsis, NetSPI, NopSec, Orca Security, LevelBlue, Very Good Security

Enterprise Technology & Cloud: VMware, Pure Storage, Metallic, Commvault, Parallels, Nintex, Qlik, Viasat, TierPoint, Evocative, Taos

Professional Services & Global Firms: Deloitte, IBM

Communications, Identity & Data Security: Valimail, Telesign, Shavlik, SkyRecon, Quantivate, Prevoty

See more examples on my Services page.

I help companies move faster, with less noise, and with stronger outcomes. My work ensures that products are positioned clearly, content is purposeful, campaigns reach the right people, and sales teams have what they need to win.

I support PR teams by providing thought leadership articles, contributed content, and brand messaging frameworks that reinforce campaign narratives and align with earned media strategies.

Content should never be generic. I focus on storytelling that’s specific, credible, and actionable—designed to build trust while moving audiences through the buyer journey.

Unlike many consultants, I’ve been hands-on as both a security technologist and a marketing strategist. I combine technical/engineering depth with storytelling expertise, which allows me to translate features into value in a way that resonates with buyers and investors.

Both. I can help with one-off projects like a single whitepaper or product launch, or serve as a fractional extension of your team for ongoing campaigns and brand programs.

Through ITSPmagazine, I produce podcasts, webinars, and articles that highlight voices across the cybersecurity ecosystem. I also cover major conferences globally, providing independent media coverage that supports the community.

You can explore programs and packages on my Services page or book a consultation directly via my calendar.This first conversation helps us align on your goals and determine the best fit.

Yes. Every engagement is tailored to your needs—whether it’s building a GTM strategy, creating targeted content, producing a podcast, or moderating a webinar. My goal is to provide just the right mix of strategy, execution, and storytelling to achieve your objectives.

Yes. I help technology and cybersecurity companies bring their products to the global market—supporting U.S. firms expanding into Europe and Asia, as well as international companies entering the U.S. My role is to ensure messaging, positioning, and campaigns resonate across different regions and buying cultures.

I work directly with executives, product leaders, and marketing teams to align strategy with business outcomes. This includes refining go-to-market plans, shaping brand narratives, preparing for analyst relations, and guiding long-term market expansion.

Absolutely. While I create content and campaigns, my work often starts at the advisory level, where I guide strategy, positioning, and scaling decisions. Clients often describe me as a fractional extension of their leadership team—balancing strategic counsel with hands-on execution.